Course Objective

Students will be able to gain access to the first year of selected university degrees, or to any of the Level 4 CTH Diploma programmes. It is also a free-standing qualification for those who wish to enter employment at team member level.

Course Outcome

The course combines practical career-based elements with a number of essential underpinning management disciplines that will be invaluable as the individual’s career progresses. The course is therefore an ideal preparation for immediate employment in the sector.

Industrial Attachment

Course Modules and Outline

Essentials of human resources and business computing in tourism and hospitality (EHRTH):

This unit aims to introduce learners to the essentials of human resources in tourism and hospitality. Learners will understand the organisation of staff in tourism and hospitality, the principles of leadership, motivation and equal opportunities and the use of IT in tourism and hospitality.




Essentials of marketing and customer relationships in tourism and hospitality (EMCRTH):

This unit aims to introduce learners to marketing, sales and customer relationships in the tourism and hospitality industry. Learners will understand how a hospitality or tourism business is affected by external factors in which it operates. They will understand the key concepts of marketing and sales techniques. Learners will gain an understanding of the importance of customer care. Learners will develop skills to enable them to deliver effective customer service and to identify areas for improvements.




Tourism and hospitality industry (THI):

This unit aims to introduce learners to the tourism and hospitality industry. Learners will understand the types and characteristics of different hotel and food service providers. Learners will also understand the roles and functions of different delivery channels operating within the industry and will be able to gain an insight into how the industry has developed and is likely to develop in future.